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birdseye birdseye
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Posts: 835
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6 years ago
When a company sponsors community events, local groups, and/or sporting teams, they are engaging in
a. community relations.
b. public affairs.
c. product seeding.
d. publicity.
e. buzz marketing.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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birdseye Author
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6 years ago
You make an excellent tutor!
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Yesterday
this is exactly what I needed
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Thanks
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