A document containing all the essential elements of the story (who, what, when, where, and why) is ...

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A document containing all the essential elements of the story (who, what, when, where, and why) is ...

A document containing all the essential elements of the story (who, what, when, where, and why) is called a
a. press release.
b. press kit.
c. video news release.
d. feature story.
e. press conference.

Textbook

Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

Read 34 times

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