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birdseye birdseye
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6 years ago
When a horse named Big Brown won the Kentucky Derby, UPS, the horse's sponsor, reaped an estimated $4 million in
a. return on investment.
b. equivalent advertising value.
c. gross rating points.
d. equivalent marketing value.
e. cost per thousand.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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#1
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6 years ago
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birdseye Author
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#2
5 years ago
Thanks for the quick answer
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