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birdseye birdseye
wrote...
Posts: 835
Rep: 3 0
6 years ago
The process, planned by a sponsoring organization, of integrating a variety of communications elements with a single theme is called
a. public relations.
b. event planning.
c. advertising.
d. event sponsorship.
e. event marketing.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 51 times
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wrote...
6 years ago
e
birdseye Author
wrote...
6 years ago
Thanks for the response
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