A research procedure's ability to measure what it is intended to measure is called

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A research procedure's ability to measure what it is intended to measure is called

A research procedure's ability to measure what it is intended to measure is called
a. hypothesis.
b. marketing research.
c. consistency.
d. reliability.
e. validity.

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Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

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