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Motorola Canada would like to conduct a marketing research study. For the study they would like to ...

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Motorola Canada would like to conduct a marketing research study. For the study they would like to ...

Motorola Canada would like to conduct a marketing research study. For the study they would like to contact people who fit the following description "single or married men between the ages of 25 and 35 years of age living in cities with more than 1 million residents." In marketing research, this group of people is called the
a. target market.
b. hypothesis.
c. population.
d. sampling frame.
e. sample.

Textbook

Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

Read 91 times

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