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ShadyAh ShadyAh
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6 years ago
Retailers will conduct research in which the behaviour of the consumer is observed and recorded.  This is called
a. experimental research.
b. exponential research
c. observation research.
d. secondary research.
e. a test market.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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