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Coolbeans88 Coolbeans88
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Posts: 599
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6 years ago
The term demographics refers to:
 
  a. how many ads Americans see and hear in a day.
  b. the analysis of audience characteristics, such as sex, age and marital status.
  c. how many people see or hear certain advertisements.
  d. cost per thousand people reached.
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wrote...
6 years ago
ANSWER: b
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