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Chapter 8 - Criminal Justice and Criminology Research Methods, 2nd Edition
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Chapter 8
Survey and Interview Methods
1
Choosing the Survey: Factors to Consider
Researchers use surveys to collect data for all four purposes of research:
Exploratory
Descriptive
Explanatory
Evaluative
The following are example topics appropriate for survey research:
Behavior
Attitudes, beliefs, and opinions
Characteristics
Expectations
Self-classification
Knowledge
Policies
2
The Logic of Survey Research
What is a survey?
Surveys sample many respondents who answer the same questions, measure many variables, test multiple hypotheses, and infer temporal order and correlation.
Correlational
Survey research is sometimes referred to as correlational research because it often examines which independent variables best correlate with a dependent variable.
3
Steps in Conducting a Survey
Step 1
Develop hypotheses
Decide on type of survey (mail, interview, telephone)
Write survey questions
Decide on response categories
Design layout
Step 2
Plan how to record data
Pilot test survey instruments
Step 3
Decide on target population
Get sampling frame
Decide on sampling size
Select sample
4
Steps in Conducting a Survey
Step 4
Locate respondents
Conduct interviews
Carefully record data
Step 5
Enter data into computers
Recheck all data
Perform statistical analysis on data
Step 6
Describe methods and findings in research report
Present findings to others for critique and evaluation
5
Principles of Good Question Writing
A good questionnaire forms an integrated whole.
The researcher weaves questions together so they flow smoothly and in no way annoy, distract, or confuse.
There are two key principles for good survey questions:
Avoid respondent confusion.
Have empathy (always keep the respondent’s perspective in mind).
Good survey questions yield valid and reliable measures of their constructs, and help respondents feel that they understand the question.
6
Things to Avoid
Avoid Jargon, Slang, and Abbreviations
Avoid Ambiguity, Confusion, Vagueness
Avoid Emotional Language and Prestige Bias
Avoid Double-Barreled Questions
Avoid Leading Questions
Avoid Asking Questions That Are Beyond Respondent’s Capabilities
Avoid False Premises
Avoid Asking About Distant Future Intentions
Avoid Overlapping or Unbalanced Response Categories
7
Getting Honest Answers
Survey researchers use many techniques to increase honest answering to questions about sensitive topics:
Establish a comfortable setting before asking questions.
Use an enhanced phasing of questions.
Ask respondents about other people’s involvement in an activity rather than their own.
8
Open-Ended and Closed-Ended Questions
Advantages of open-ended questions:
Permit an unlimited number of possible answers.
Respondents can answer in detail and can qualify and clarify responses.
Unanticipated findings can be discovered.
Disadvantages of closed-ended questions:
Different respondents give different degrees of detail in answers.
Responses may be irrelevant or buried in useless detail.
Comparisons and statistical analysis become very difficult.
9
Advantages of Open-Ended Questions:
They permit an unlimited number of possible answers.
Respondents can answer in detail and can qualify and clarify responses.
Unanticipated findings can be discovered.
Disadvantages of Open-Ended Questions:
Different respondents give different degrees of detail in answers.
Responses may be irrelevant or buried in useless detail.
Comparisons and statistical analysis become very difficult.
Open-Ended and Closed-Ended Questions
Advantages of Closed-Ended Questions:
It is easier and quicker for respondents to answer.
The answers of different respondents are easier to compare.
Answers are easier to code and statistically analyze.
Disadvantages of Closed-Ended Questions:
They can suggest ideas that the respondent would not otherwise have.
Respondents with no opinion or no knowledge can answer anyway.
Respondents can be frustrated because their desired answer is not a choice.
Open-Ended and Closed-Ended Questions
Nonresponses
Researchers have identified five types of nonresponse:
Nonlocation (could not find a sampled respondent)
Noncontact (respondent was not at home or not reached after many attempts)
Ineligible (respondent was reached but was not the proper age, race, sex, etc. for the survey responses)
Refusal to participate (respondent was not willing to be interviewed)
Incomplete participation (respondent stopped answering before the end or began answering every question with “do not know” or “no opinion”)
12
Mail and Self-Administered Questionnaires
Advantages
Cheapest
Can be conducted by a single researcher
Questionnaires can be sent to wide geographical areas
Respondent can complete the questionnaire when convenient and check records if necessary
Offer anonymity and avoid interviewer bias
Disadvantages
Low response rates
Researchers cannot control the conditions under which mail questionnaires are completed
The format limits the kinds of questions that a researcher can use
Ill-suited for the illiterate
13
Face-to-Face Interviews
Advantages
Highest response rate
Longest questionnaires
Have the advantages of the telephone interview and interviewers can observe the surroundings and can use nonverbal communication and visual aides
Disadvantages
High cost (training, travel, supervision, etc.)
Interviewer bias
14
Telephone Interviews
Advantages
95% of the population can be reached by telephone
Respondents can be quickly reached, even across long distances
Same strength as a face-to-face interview, but for about half the cost
Technology
Disadvantages
High cost
Limited interview length
Respondents without telephones are impossible to reach
Cell phones and Internet phones are rapidly changing availability
Use of an interviewer reduces anonymity and may have bias
Open-ended questions are difficult to use
Use of visual aides is impossible
15
Web Surveys
Advantages
Fast and inexpensive
Flexible design
Can use visual (and audio or video) images
Disadvantages
Coverage (unequal access and use of the Internet)
Privacy and Verification
Design Issues (Web software and hardware compatibility)
16
Interviewing
Survey Research Interviewing
A special type of interviewing designed to obtain specific and accurate quantitative-based information.
17
Stages of an Interview
The interview begins with an introduction and entry.
The key part of interviewing consists of asking and recording questions.
The interviewer uses the exact wording on the questionnaire.
The interviewer also knows how and when to probe.
The last stage of the interview is the exit, when the interviewer thanks the respondent and leaves to a private place to edit the questionnaire and record details of the interview and respondent.
Ethical Survey Research
People can conduct surveys in ethical or unethical ways.
Major ethical issues involved in survey research include:
Invasion of privacy
Voluntary participation by respondents
Mass reporting of survey results
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