Quickly gain a reputation by helping other students with their questions. When students see your nickname, they'll immediately associate your answer with credibility and expertise. Also, earn credits for sharing your knowledge and redeem them for rewards.
Press releases about company growth prospects, recent innovations, and industry-related news are av
Press releases about company growth prospects, recent innovations, and industry-related news are available at the website of Kinetics Inc., a manufacturer of automobile components for trucks. Anyone conducting research on the company has access to this information. In this scenario, Kinetics uses the Internet as a tool for
John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular
John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular national television show. However, the company was able to purchase 15-second spots at a higher-than-average price. In this scenario, John Inc. is likely to have purchased airtime in the
Social commerce is outperforming traditional ecommerce platforms in simplicity and value. The rela
Social commerce is outperforming traditional ecommerce platforms in simplicity and value. The relatively higher growth of social commerce can be attributed to its unique capacity for influencer marketing, displaying social proof, tagging products in posts, and seamless integration with social media platforms where users spend a significant amount of time. Moreover, social commerce h
AI technology has radically transformed the precision to which we target individual consumers with
AI technology has radically transformed the precision to which we target individual consumers with relevant information (e.g., product recommendations) in real-time. This new era of hyper-personalization is superior to prior generations of personalization in which of the following ways? (select all correct answers - ONE is not true)
Marketers are benefiting from AI in boosted conversion rates and reduced marketing spending. This l
Marketers are benefiting from AI in boosted conversion rates and reduced marketing spending. This latter results from: Ads having a greater conversion rate thereby reducing the unnecessary spending on unlikely buyers
E-commerce push notifications perform far greater in click-through/open rates, engagement, conversi
E-commerce push notifications perform far greater in click-through/open rates, engagement, conversion (to sales), and retention compared to emails. But which of the following statements is false about its superiority over email?
Push notifications are a more appropriate channel for "NON-URGENT" reminders or communications, whereas email is typically reserved for
The interactive elements and appealing imagery of "rich" push notifications help ...
The interactive elements and appealing imagery of "rich" push notifications help contribute to its superiority performance. This format is especially suitable for attracting attention to:
Answers: Extended offers (e.g., cross-selling and upselling in bundled offers) Abandoned cart strategies Real-time geotargeted notifications Exclusive off
Facebook Marketplace is most often used as a local, community-based listing of third-party intermed
Facebook Marketplace is most often used as a local, community-based listing of third-party intermediaries willing to buy or sell secondhand items like furniture and clothing.
Marketplaces often provide a low-cost ecommerce entry opportunity for entrepreneurs. For example, s
Marketplaces often provide a low-cost ecommerce entry opportunity for entrepreneurs. For example, suppliers can begin their venture into e-commerce without the need to cover expenses associated with: (select all correct examples)
Answers: Extensive data analytics Targeted advertising Cross-selling or upselling Hosting reviews
The estimated visual search market of $15B (in North America and Europe) is expected to grow 17.5%
The estimated visual search market of $15B (in North America and Europe) is expected to grow 17.5% per year through 2026. Fueling this growth is its capacity to facilitate which of the following? (select all correct answers)
Answers: Smoother and more user-friendly experiences Quicker, more accurate, and more relevant product recommendations especially where th
Voice-based search represents one of the most transformational and promising technologies contribut
Voice-based search represents one of the most transformational and promising technologies contributing to the next generation of social commerce. The estimated $30B market is growing at a 19% CAGR. Fueling its growth in social commerce is its superiority to text search in:
Micro-influencers hold particular sway in the realm of social commerce, largely thanks to their ade
Micro-influencers hold particular sway in the realm of social commerce, largely thanks to their adeptness in establishing genuine connections with niche audiences. Specifically, they often outperform brands in which of the following ways: (specify all correct responses).
Answers: Higher engagement based on common interests and more meaningful conversations with their
Facebook, Instagram, TikTok, and Pinterest lead the social media platforms equipped for social comm
Facebook, Instagram, TikTok, and Pinterest lead the social media platforms equipped for social commerce. Although the features and functions vary across these platforms, all four platforms enable brands to:
Gaming in social commerce continues to grow in popularity across the globe. Traditionally consistin
Gaming in social commerce continues to grow in popularity across the globe. Traditionally consisting of incentives like polls, challenges, and quizzes, brands are now stepping up to Metaverse experiences. This new wave is transforming how consumers interact with a brand. Some notable advancements include: (specify all correct responses)
As consumers become more ecologically and environmentally conscious, they are actively seeking out
As consumers become more ecologically and environmentally conscious, they are actively seeking out businesses that prioritize sustainability. However, no evidence supports whether this pressure to adopt sustainability initiatives has any impact on a consumer's brand preferences or purchases.
