Public Relations

Hollywood responded to losing money on movies in the 1990s by improving the number and quality of ...

Hollywood responded to losing money on movies in the 1990s by improving the number and quality of ...

Hollywood responded to losing money on movies in the 1990s by improving the number and quality of the movies being produced there
 
  Indicate whether this statement is true or false.

PurpleAngel   19   1 Reply

master1998

The crucial distinction between real and synthetic experiences that come through the media is ...

The crucial distinction between real and synthetic experiences that come through the media is ...

The crucial distinction between real and synthetic experiences that come through the media is whether a person perceives and stores synthetic experiences as real ones.
 
  Indicate whether the statement is true or false

gd1325722   20   1 Reply

ajaj

It's not your responsibility to keep up with court decisions and new laws affecting communication ...

It's not your responsibility to keep up with court decisions and new laws affecting communication ...

It's not your responsibility to keep up with court decisions and new laws affecting communication in general and your organization and industry specifically.
 
  Indicate whether the statement is true or false

raytaylor77   21   1 Reply

Klexos

A rock star was mobbed while on his way to the beach. The next day,a newspaper published the ...

A rock star was mobbed while on his way to the beach. The next day,a newspaper published the ...

A rock star was mobbed while on his way to the beach. The next day,a newspaper published the photograph with short text below it describing the picture and its source. What is this brief text under a published photo called?
 
  a. Caption

TimDavis36   21   1 Reply

makdkie

To be effective, an ad must contain a slogan (True or false?)

To be effective, an ad must contain a slogan (True or false?)

To be effective, an ad must contain a slogan.
 
  Indicate whether the statement is true or false

MARISHKA   21   1 Reply

findyourbliss99

Documentaries seldom contain any dramatic elements

Documentaries seldom contain any dramatic elements

Documentaries seldom contain any dramatic elements
 
  A. TRUE B. FALSE

simply--steve   21   1 Reply

jfitz2343

The Railroad-Truckers Brawl of the 1950s is significant because it led to ________.

The Railroad-Truckers Brawl of the 1950s is significant because it led to ________.

The Railroad-Truckers Brawl of the 1950s is significant because it led to ________.
 
  A) a court ruling establishing public relations as a legitimate activity in public policy debates
  B) the creation of the Federal Trade Commissio

Nana Yaa   21   1 Reply

umogal

The Kinetoscope was a simple and foolproof device which projected film on a crude, prefocused glass ...

The Kinetoscope was a simple and foolproof device which projected film on a crude, prefocused glass ...

The Kinetoscope was a simple and foolproof device which projected film on a crude, prefocused glass on which the viewer observed and endless loop of moving images
 
  Indicate whether this statement is true or false.

Blacknijapowerr   21   1 Reply

ernurse

The TARSIO model states there are six building blocks to communicating. (True or false?)

The TARSIO model states there are six building blocks to communicating. (True or false?)

The TARSIO model states there are six building blocks to communicating.
 
  Indicate whether the statement is true or false

kturner254   22   1 Reply

jader

The strategic PR process follows a well-planned linear approach. (True or false?)

The strategic PR process follows a well-planned linear approach. (True or false?)

The strategic PR process follows a well-planned linear approach.
 
  Indicate whether the statement is true or false

SpeedPert   22   1 Reply

hayleedahl

Which of the following factors is always present in a crisis?

Which of the following factors is always present in a crisis?

Which of the following factors is always present in a crisis?
 
  a. people
  b. physical violence
  c. cataclysmic action
  d. intentional harm

Chasetcn44   22   1 Reply

19leekichang

The media's right to know is related to the public's right to information as expressed in the ...

The media's right to know is related to the public's right to information as expressed in the ...

The media's right to know is related to the public's right to information as expressed in the Freedom of Information Act.
 
  a. True
  b. False

delunliu   22   1 Reply

Areceski

Thinking visually as you write brochure copy is not important. (True or false?)

Thinking visually as you write brochure copy is not important. (True or false?)

Thinking visually as you write brochure copy is not important.
 
  Indicate whether the statement is true or false

lturne   22   1 Reply

msterwang

If you ask for a public's view of yourorganization'sethics, don't be surprised if your ...

If you ask for a public's view of yourorganization'sethics, don't be surprised if your ...

If you ask for a public's view of yourorganization'sethics, don't be surprised if your organization is seen as unethical.
 
  Indicate whether the statement is true or false

Kenzie_colton1   22   1 Reply

crgriff00

Which part of a PR plan would take into account elements such as mileage, postage, and staffing? ...

Which part of a PR plan would take into account elements such as mileage, postage, and staffing? ...

Which part of a PR plan would take into account elements such as mileage, postage, and staffing?
 
  a. Budget
 b. Tactic
 c. Evaluation
 d. Strategy

Briteangelsteph   22   1 Reply

jader

Which type of fact sheet provides instant information about an item by encapsulating the noteworthy ...

Which type of fact sheet provides instant information about an item by encapsulating the noteworthy ...

Which type of fact sheet provides instant information about an item by encapsulating the noteworthy features of that item?
 
  a. Spec sheet
 b. Company profile sheet
 c. Exhibit sheet
 d. FAQ sheet

paw2323   22   2 Replies

paw2323

Who collaborates with marketing specialists to promote the sale of booster souvenirs?

Who collaborates with marketing specialists to promote the sale of booster souvenirs?

Who collaborates with marketing specialists to promote the sale of booster souvenirs?
 
  a) Sports publicists
   b) Public relations executives
   c) Sports sponsors
   d) Community relations staff

sharkgirl   22   1 Reply

leannaolsen

In live switching, how can you determine whether the upcoming shot will cut together well with the ...

In live switching, how can you determine whether the upcoming shot will cut together well with the ...

In live switching, how can you determine whether the upcoming shot will cut together well with the on-line shot?
 
  a. look at the monitor of the upcoming camera
  b. compare the line-out image with the video feeds from the other cam

tyler0468   22   1 Reply

jessicadbarnes

Which of the following is NOT a strategy for launching a new cable network?

Which of the following is NOT a strategy for launching a new cable network?

Which of the following is NOT a strategy for launching a new cable network?
 
  a. Incubation
  b. Zoning
  c. Piggybacking
  d. Brand marketing
  e. Well-defined niche

Blacknijapowerr   22   2 Replies

Blacknijapowerr

All of the following is true of Norma Jean Baker except

All of the following is true of Norma Jean Baker except

All of the following is true of Norma Jean Baker except
 
  a. was married at 16
  b. was trained at the Actors Studio
  c. was not considered a serious actor
  d. was Marilyn Monroe

EnRou   22   1 Reply

berger58

Visconti's Ossessione, loosely based on The Postman Always Rings Twice, is said to be the direct ...

Visconti's Ossessione, loosely based on The Postman Always Rings Twice, is said to be the direct ...

Visconti's Ossessione, loosely based on The Postman Always Rings Twice, is said to be the direct descendent of Italian neorealism since it is derivative and stylized.
 
  Indicate whether this statement is true or false.

Hannah g   22   1 Reply

ernurse

Give an example of a film with a fast narrative. Why is it that many critics perceive American-made ...

Give an example of a film with a fast narrative. Why is it that many critics perceive American-made ...

Give an example of a film with a fast narrative. Why is it that many critics perceive American-made films as being fast?
 
  What will be an ideal response?

AreebJ   22   1 Reply

msbrit90

A DMC's suppliers:

A DMC's suppliers:

A DMC's suppliers:

▸ Are partners in delivering the final program content

▸ Provide a portfolio of services directly to the client

▸ Determine the off-property logistics for all of the events

▸ None of the above

dillon_green23   22   1 Reply

abonaccorso1

Obama and his team were considered masters at creating a clear message based on candidate's ...

Obama and his team were considered masters at creating a clear message based on candidate's ...

Obama and his team were considered masters at creating a clear message based on candidate's strengths and weaknesses and the electorate's opinion and attitudes.
 
  Indicate whether the statement is true or false

Bexx907   23   1 Reply

cvalliere

Politics and the administration of government are unrelated. (True or false?)

Politics and the administration of government are unrelated. (True or false?)

Politics and the administration of government are unrelated.
 
  Indicate whether the statement is true or false

slash303   23   1 Reply

jstewart14

PR practitioners like to think in terms of an integrated approach to communication. (True or false?)

PR practitioners like to think in terms of an integrated approach to communication. (True or false?)

PR practitioners like to think in terms of an integrated approach to communication.
 
  Indicate whether the statement is true or false

YINGW   23   1 Reply

ajaj

All but one of the following are true about a theory:

All but one of the following are true about a theory:

All but one of the following are true about a theory:
 
  a. It is a series of assumptions about how something works
  b. It relies heavily on deductive and inductive reasoning
  c. It is considered informal investigation
 

ashaylinb   23   1 Reply

vulshafer15

In order to be considered defamatory a statement must not be merely insulting but must actually harm ...

In order to be considered defamatory a statement must not be merely insulting but must actually harm ...

In order to be considered defamatory a statement must not be merely insulting but must actually harm another's reputation.
 
  Indicate whether the statement is true or false

walterjr   23   1 Reply

rcollins105

When a crisis reoccurs, it is often due to:

When a crisis reoccurs, it is often due to:

When a crisis reoccurs, it is often due to:
 
  a. urban myths.
  b. a new outbreak.
  c. the fact that the original crisis never really ended.
  d. all of the above

y52qiu   23   1 Reply

cvalliere

John F. Mahon suggests which three PR strategies are most appropriate?

John F. Mahon suggests which three PR strategies are most appropriate?

John F. Mahon suggests which three PR strategies are most appropriate?
 
  a. containing/shaping/coping
  b. evaluating/monitoring/implementing
  c. deriving/defining/shaping
  d. defining/shaping/implementing

TimDavis36   23   1 Reply

makdkie

There's no need to spend time on objectives; focus on messages. (True or false?)

There's no need to spend time on objectives; focus on messages. (True or false?)

There's no need to spend time on objectives; focus on messages.
 
  Indicate whether the statement is true or false

graciecelestee   23   1 Reply

789-you

Dictionaries say it's correct to spell benefited with one t or benefitted with two, but AP style ...

Dictionaries say it's correct to spell benefited with one t or benefitted with two, but AP style ...

Dictionaries say it's correct to spell benefited with one t or benefitted with two, but AP style allows benefited only.
 
  Indicate whether the statement is true or false

alyssaa1017   23   2 Replies

alyssaa1017

IMC professionals say that a successful IMC campaign should _________ .

IMC professionals say that a successful IMC campaign should _________ .

IMC professionals say that a successful IMC campaign should _________ .
 
  A) connect your IMC goals to the organization's goals and values
  B) keep refining consumer databases
  C) strive to identify every contact point with i

bradfordw   23   1 Reply

shahanas

Which component of a campaign plan explains the communications activities that are required to ...

Which component of a campaign plan explains the communications activities that are required to ...

Which component of a campaign plan explains the communications activities that are required to accomplish each goal sequentially?
 
  a. Tactics
 b. Objectives
 c. Strategies
 d. Budgets

ayvidp   23   1 Reply

Areceski

Concealing relevant evidence of a major crime from a court of law falls under which area of ...

Concealing relevant evidence of a major crime from a court of law falls under which area of ...

Concealing relevant evidence of a major crime from a court of law falls under which area of liability?
 
  a. Conspiracy
 b. Libel
 c. Misappropriation
 d. Invasion

jennwatson05   23   1 Reply

keevus

What is a specialized term appropriately used to describe small magazines and newsletters?

What is a specialized term appropriately used to describe small magazines and newsletters?

What is a specialized term appropriately used to describe small magazines and newsletters?
 
  a. E-zines
 b. E-news
 c. E-reports
 d. E-letters

lizardasuje   23   1 Reply

bkelse02

Hyatt Motors was preparing to release its latest car. To promote interest in the new product, the ...

Hyatt Motors was preparing to release its latest car. To promote interest in the new product, the ...

Hyatt Motors was preparing to release its latest car. To promote interest in the new product, the company first placed a set of posters in several public places with photographs of people expressing surprise.
 
  After a couple of weeks, t

bradfordw   23   1 Reply

mketcher2

What kinds of graphics are most likely to be used to supplement a story on a construction or ...

What kinds of graphics are most likely to be used to supplement a story on a construction or ...

What kinds of graphics are most likely to be used to supplement a story on a construction or real-estate venture?
 
  a. Renderings and scale models
 b. Line drawings and diagrams
 c. Clip arts and bar charts
 d. Line gra

daniellelady   23   1 Reply

leannaolsen

What has caused the democratization of information around the world?

What has caused the democratization of information around the world?

What has caused the democratization of information around the world?
 
  a) The Internet
   b) Marketing communication
   c) Podcasts
   d) Multinational corporations

katiebug55   23   1 Reply

finalflash

The abbreviation for sound effects is:

The abbreviation for sound effects is:

The abbreviation for sound effects is:
 
  a. Snd Effts
  b. SFX
  c. Snd Effect
  d. Snd FX

thosette   23   1 Reply

jhncyss