Hyatt Motors was preparing to release its latest car. To promote interest in the new product, the ...

Hyatt Motors was preparing to release its latest car. To promote interest in the new product, the company first placed a set of posters in several public places with photographs of people expressing surprise.
 
  After a couple of weeks, the company replaced the images on the same posters with a picture of the car. A few weeks later, the company replaced the car images with a photograph of a famous actor driving the car. What type of mass media did the company use?
  a. Advertisement
 b. Announcement
 c. Earned media
 d. Owned media