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Fade05 Fade05
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6 years ago
A toothpaste manufacturer used general-interest media to promote the family toothpaste product to a broad cross-section of a market. What is the name for that media strategy?
A) profile matching
B) cross matching
C) shotgun strategy
D) rifle strategy
E) broad sector reach
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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BlueFusionBlueFusion
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Fade05 Author
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#2
6 years ago
CORRECT
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