________ advertising is used for mature products.
A) Informational
B) Content based
C) Reminder
D) Follow up
Which of the following is NOT a major department in an advertising agency?
A) Accounts Receivable
B) Creative
C) Media
D) Business
Fortified wines have ________ added
A) wine
B) sugar
C) champagne
D) color
E) brandy or wine alcohol
Why is drain pan maintenance important in the ventilation system?
A) The drain pan may drain condensate away from the HVAC.
B) The drain pan can get clogged, leading to a water overflow which can damage the surrounding area.
C) The drain pan can retain water, providing a good environment for microbial growth which may be stinky and dangerous to human health.
D) Both B and C.
________ advertising is used heavily when introducing a new product category and when the objective is to build primary demand.
A) Persuasive
B) Research
C) Informative
D) Media
Which of the following is included under a hotel's fixed expenses?
A) insurance B) rent C) franchise fees D) real estate taxes
Which of the following major media types has high audience selectivity?
A) Newspapers
B) Magazines
C) Radio
D) Television
A limitation of the fixed asset turnover is that it places a premium on using older fixed assets.
Indicate whether the statement is true or false
Which of the following activities is/are part of the food production process?
A) Holding
B) Cooking
C) Preparing
D) A and B above
E) All the above
Which of the following media types is likely to cost the most?
A) Newspaper
B) Magazine
C) Television
D) Radio
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