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Posts: 163
2 months ago
Advertising often fails to increase sales for mature brands and categories in decline.  The ________ is much lower for these products than for newer ones.

• advertising elasticity

• clutter

• creative brief

• flexibility

• message generation
Source  Download
Marketing Management
Edition: 13th
Authors:
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wrote...
2 months ago
advertising elasticity
wrote...
2 months ago
This helped my grade so much
wrote...
2 months ago
Perfect
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