Top Posters
Since Sunday
o
6
5
G
3
c
3
q
3
m
3
j
3
s
2
b
2
j
2
u
2
j
2
Home Q & A Board Other Fields Homework Help Business
New Topic  
S_leve3 S_leve3
wrote...
Go to Answer
Posts: 3311
Rep: 2 0
9 years ago
Accessible superpremium products-They carry a significant premium over middle-market brands, yet consumers can readily trade up to them because they are relatively low-ticket items in affordable categories.

 2] Old Luxury brand extensions-They extend historically high-priced brands down-market while retaining their cachet.

 3] Masstige goods-They are priced between average middle-market brands and superpremium Old Luxury brands. They are "always based on emotions, and consumers have a much stronger emotional engagement with them than with other goods."
Page Ref: 218
Objective:  2
AACSB:  Analytic skills
Difficulty:  Moderate
124) Briefly describe the characteristics of the Millennials.
Read 239 times
1 Reply
Replies
Answer accepted by topic starter
milestone23milestone23
wrote...
#1
Top Poster
Posts: 9919
Rep: 556 0
9 years ago
Sign in or Sign up in seconds to unlock everything for free
1
Retired master

Related Topics
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1098 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Related Images
  
 267
  
 260
  
 4833
Your Opinion
Who's your favorite biologist?
Votes: 587
Previous poll results: Which 'study break' activity do you find most distracting?