A large marketing research firm has a focus on the energy industry. It collects information about ...

A large marketing research firm has a focus on the energy industry. It collects information about the industry and
  publishes quarterly reports which are distributed to clients of the firm. It is said that this research firm is engaging in
  what kind of marketing research?
 a. Specific
  b. Syndicated
  c. Commissioned
  d. Focused
  e. Private

Question 2

One way to increase the likelihood that consumers will process a message is by suggesting that the product or service will
 a. fulfill a need, value, or goal.
  b. increase a consumer's safety needs.
  c. be able to create new affect.
  d. increase a consumer's functional needs.
  e. increase a consumer's processing of the message.

Question 3

Which of the following skills are needed as a senior-level marketing researcher?
 a. Statistical
  b. Financial
  c. Planning
  d. Verbal communication
  e. All of the above are needed by senior-level marketing researchers.

Question 4

Eying the popularity of sports trading cards, companies introduced other types of trading cards, creating a new type of entertainment. This is best thought of as an example of
 a. creating beliefs.
  b. distracting motivation.
  c. creating affect.
  d. increasing cognitions.
  e. creating new needs.

Question 5

An advantage that marketing researchers who work for producers possess after working so closely with marketing
  intelligence is they often know more about ___________ than anyone else in the company.
 a. Customers
  b. The industry
  c. Competitors
  d. All of the above
  e. Both A and C.

Question 6

As U.S. society becomes more violent, consumers have bought an increasing amount of safety equipment and paid attention to advertising for such equipment. This is an example of appealing to a need that increases
 a. wants.
  b. beliefs.
  c. affect.
  d. motivation.
  e. cognitions.

Question 7

Which of the following skills are NOT needed in marketing research?
 a. Analytical
  b. Production management
  c. Communications
  d. Human relations
  e. Statistical

Question 8

Some groups of consumers like low sugar cakes and other groups of consumers like rich, decadent cakes and cookies. This is best thought of as an example of using consumers' needs, values, and goals to
 a. create new needs.
  b. create new beliefs.
  c. heighten emotional awareness.
  d. segment the market.
  e. stimulate cognitions.