Based on the volume of their purchases, _____ are the most important commercial customers in the ...

Based on the volume of their purchases, _____ are the most important commercial customers in the business or industrial market.
 A) construction companies
  B) manufacturers
  C) transportation companies
  D) service firms (e.g., hotels)
  E) health care facilities

Question 2

A framework for understanding the key elements of big data is described by which of the following word sets?
 a. Value, Volatile and Variety
 b. Volume, Viable and Valuable
 c. Volume, Velocity and Variety
 d. Volume, Vast and Velocity
 e. Value, Velocity and Venue

Question 3

SPES Sequence is a tool for helping salespeople better manage sales aids in the presentation.
 
 Indicate whether the statement is true or false

Question 4

Concerning manufacturing customers, the business market is:
 A) concentrated by size.
  B) geographically concentrated.
  C) experiencing declining growth in many large metropolitan areas.
  D) all of the answer choices.
  E) both concentrated by size and geographically concentrated.

Question 5

Big Data is the process of capturing, merging, and analyzing large and varied data sets for the purpose of understanding current business practices and seeking new opportunities to enhance future performance.
 
 Indicate whether the statement is true or false

Question 6

A major disadvantage of using computer-based presentations (e.g., using PowerPoint) is that they cannot be easily customized.
 
 Indicate whether the statement is true or false

Question 7

The business market consists of the following three components:
 A) commercial enterprises, resellers, and government.
  B) manufacturers, institutions, and defense.
  C) manufacturers, service organizations, and government.
  D) commercial enterprises, service organizations, and government.
  E) commercial enterprises, institutions, and government.

Question 8

Knowledge management is an effort to systematically collect external industry knowledge and make it accessible to others.
 
 Indicate whether the statement is true or false

Question 9

When preparing printed materials, a salesperson should remember to use several different colors to help decorate the visual and keep it interesting.
 
 Indicate whether the statement is true or false

Question 10

If there is a derived demand for a product which ABC Company sells to XYZ company, ABC's success is very much tied to XYZ's success.
 
 Indicate whether the statement is true or false

Question 11

The knowledge that resides inside employees' heads is often referred to as:
 a. Organizational knowledge
 b. Common knowledge
 c. Conventional wisdom
 d. Institutional knowledge
 e. Head knowledge