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Rgary Rgary
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6 years ago
A building supply company has many high-volume customers and many low-volume customers. A CRM system would be LEAST likely to help the company management decide to use which of the following methods for communicating with low-volume customers?
a. Every November, send each customer a new calendar that has the phone number of the building supply company printed on the cover.
b. Once or twice a year, mail a new product catalog to each customer.
c. Every few months, have a customer service representative from the building supply company call each customer.
d. Have a sales representative make a personal one-on-one appointment with every low-volume customer at least twice a month.
e. Give each low-volume customer the company Web address to check building supply products sold by the company.
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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This calls for a celebration Person Raising Both Hands in Celebration
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