Supplemental data are data that have been previously collected for some purpose other than the one ...

Supplemental data are data that have been previously collected for some purpose other than the one at hand.
 
 Indicate whether the statement is true or false

Question 2

One way in which to foster good and even great creativity is to develop three campaigns and, when presenting them to the client, take a little bit of one and sticking it on another in a creative fashion.
 
 Indicate whether the statement is true or false

Question 3

Pat, an ardent Dylan fan, calls up a toll-free number to purchase four tickets for Bob Dylan's concert. She receives the tickets at her doorstep the next day. In marketing terms, which utility is not created in this transaction?
 a. Place
 b. Time
 c. Form
 d. Ownership

Question 4

All of the following include primary barriers to scientific decisions EXCEPT:
 a. emotion.
 b. time.
 c. expertise.
 d. money.

Question 5

When brainstorming, the creative team should set aside any creative abrasion and move forward with as little conflict as possible.
 
 Indicate whether the statement is true or false

Question 6

Three different researchers conducted the same research study and found similar results. This research is said to be:
 a. stable.
 b. valid.
 c. replicable.
 d. true.

Question 7

When developing a creative team, you will want to make sure that you empower the team and the individuals in that team to have sole responsibility for performance outcomes.
 
 Indicate whether the statement is true or false

Question 8

All of the following are disadvantages of online focus groups compared to traditional focus group interviews EXCEPT:
 a. more expensive than traditional focus group interview.
 b. researcher does not exercise as much control in precisely who participates.
 c. moderator's ability to probe and ask additional questions on the spot is reduced.
 d. focus group members cannot touch or taste something.