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Canegang Canegang
wrote...
Posts: 339
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6 years ago
The _________ of demand, customer orders, delivery status, inventory stock levels, and production schedules provides managers with the knowledge needed to make effective situational assessments and develop appropriate responses.
 a. visibility
  b. availability
  c. accuracy
  d. accountability

Question 2

The possibilities of social media can seem overwhelming. How can marketers learn to best use them?

Question 3

The ____________________ provides a name for the report, tells for whom the report was prepared, tells who performed the research and wrote the report, and gives the date of release or presentation.
 Fill in the blank(s) with correct word

Question 4

The online purchase is a mix of
 a. purchasers.
  b. professional services.
  c. qualities.
  d. goods and services.

Question 5

Individual supply chain applications must work together to provide a holistic view of all relevant processes, and must also link effectively to supply chain partners.
 
 Indicate whether the statement is true or false

Question 6

Discuss the post-purchase phase in detail. What can customers do at this point? How should companies use this phase?

Question 7

The typical maximum of slices in a pie chart is ____________________ slices.
 Fill in the blank(s) with correct word
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1 Reply

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Replies
wrote...
6 years ago
Answer to #1

a

Answer to #2

It can be difficult to choose which social media to use. Managers may be excited enough to think they should use all of them, but this is not a good idea because of the amount of time it takes to maintain them in order to hold consumers' interests. Choices of which media to use should depend on target markets and marketing goals. Tweets, blogs, and discussion forums can be monitored to help with prediction about product launches such as books and movies. Text analyses on Facebook can also be used to monitor customer opinion about brands. Content analysis can detect consumer trends as they develop. Brand managers can check for misinformation and nip bad grassroots PR in the bud.

Answer to #3

title page

Answer to #4

d

Answer to #5

TRUE

Answer to #6

Because of the Internet, we know a lot more about what happens after purchase than we did before. Satisfied customers often post positive reviews, and the company may reward these people. On the other hand, unhappy customers may also leave reviews, and the company can learn from their complaints in order to improve things. It may even respond with incentives, apologies, or other solutions that can help the customer and the company alike.

Answer to #7

six
6
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