JIT is a _______ system.
a. push
b. Pareto's Law
c. MRP
d. pull
Question 2Sid's Surf Shop has an ad out that reached 30 of his target audience. It reached that 30 on two occasions (on average). Sid's gross rating points is 2.3.
a. True
b. False
Indicate whether the statement is true or false
Question 3When a researcher combines the Strongly Disagree and Disagree responses on a Likert scale item to a single Strongly Disagree/Disagree percentage, the researcher is using ____.
a. data indexing
b. collapsing the data
c. the outlier effect
d. a box and whisker plot
Question 4It's always a little risky to extrapolate and predict growth, but a smart technique would be to obtain sales data in the industry and extrapolate through a(n)
a. average.
b. moving average.
c. growth curve.
d. regression.
Question 5As Q decreases for EOQ, the cost per order:
a. increases
b. decreases
c. stays the same
d. can't be determined
Question 6Gross rating points is a simple function of reach and frequency, i.e., GRP = Reach Frequency.
a. True
b. False
Indicate whether the statement is true or false
Question 7When a respondent's answers to ten Likert-scale items are added up to form a total subtest score for these questions, ____ is being used.
a. data indexing
b. data transformation
c. contingency analysis
d. data indexing
Question 8A market is easier to estimate if the target market
a. is small.
b. is large.
c. has more components.
d. is defined.
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