With the proper information on how a customer's interaction with the shipper drives the firm's costs, the firm can then segment its customers by profitability.
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Question 2Attitude-to-the-ad (Aad) is the attitude that is measured when looking at making strong positive brand attitudes.
a. True
b. False
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Question 3The middle score in a set of rank ordered scores is called the ____________________ score.
Fill in the blank(s) with correct word
Question 4Company XYZ has examined several customer segments in order to determine which segments best align with the firm's strengths and the attractiveness of the market opportunity. This analysis enables the firm to select which customer segment to target.
a. True
b. False
Indicate whether the statement is true or false
Question 5Activity-based costing works well in warehouse-type environments but does not work for
customer service applications.
Indicate whether the statement is true or false
Question 6Ad copy testing is usually conducted via surveys.
a. True
b. False
Indicate whether the statement is true or false
Question 7When you add up a set of scores and divide the result by the number of scores, you have determined the ____________________ of the distribution.
Fill in the blank(s) with correct word
Question 8Two important strategic criteria for targeting segments include the firm's strengths and the attractiveness of the segment.
a. True
b. False
Indicate whether the statement is true or false
Question 9Firms today are beginning to use techniques such as activity-based costing to more accurately allocate costs to customers based on the specific costs of servicing a customer's orders relative to how, how much, what, and when a customer orders.
Indicate whether the statement is true or false
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