Purchasing personnel must not engage in any behavior that suggests any of the following EXCEPT:
a. A buyer expects suppliers to purchase the buying company's products as a condition for securing a purchase contract.
b. None of the choices.
c. A buyer looks favorably on competitive bids from suppliers who purchase the buyer's products.
d. A buyer gives preference to suppliers who purchase from the buyer's organization.
e. A buyer agrees to an understanding regarding direct visits or other communication contacts with suppliers.
Question 2Marketers can get demographic characteristics on how many different household clusters?
a. 25
b. 38
c. 43
d. 50
e. None, because no two households are alike.
Question 3________ occurs when suppliers are pressured to purchase the buyer's products or services as a condition of securing a purchase contract.
a. Mutual agreement
b. Binding agreement
c. Reciprocity
d. Cooperation
e. None of the choices.
Question 4Geographic targeting can be can be used to profile
a. individual people.
b. zip codes and census tracts.
c. states and counties.
d. b and c above.
e. a and b above.
Question 5The set of policies that outline management's commitment to ethical and honest behavior while guiding personnel who are confronted with difficult situations.
a. Policies defining social and minority business objectives
b. Policies defining conduct of purchasing personnel
c. Policies defining buyer-seller relationships
d. Policies defining operational issues
e. Policies defining the role of purchasing
Question 6Approximately how many households are in the U.S.?
a. 83 million
b. 97 million
c. 109.5 million
d. 121.7 million
e. 130 million
Question 7The following describes a company's purchasing principles or objectives EXCEPT:
a. To select suppliers who meet purchase and performance requirements
b. To promote buyer-seller relationships and encourage supplier contribution
c. To support all corporate objectives and policies
d. To work closely with other departments
e. To prioritize suppliers and not treat everyone equally
Question 8Dragging and dropping technology is not a method to segment CMR databases
a. True
b. False
Question 9The set of policies that defines purchasing's authority and addresses the objectives of the purchasing function and define responsibilities of the various buying levels are ________.
a. Policies defining social and minority business objectives
b. Policies defining buyer-seller relationships
c. Policies defining conduct of purchasing personnel
d. Policies defining operational issues
e. Policies defining the role of purchasing
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