Newspapers offer advertisers more creative options than those available in the broadcast media.
a. True
b. False
Indicate whether the statement is true or false
Question 2In 2010, Procter & Gamble, the world's largest ad spender, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family-oriented entertainmentin the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainmentthe organization responsible for getting the WB's Gilmore Girls on air. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. During the P.T. Barnum era, life in the United States began to change rapidly. Consumers began taking pride in their ability to purchase material goods, and advertising efforts became far more important. This new purchase-oriented attitude is commonly referred to as:
a. the progressive movement.
b. differentiation.
c. consumer culture.
d. brand entertainment.
Question 3All cultures are similar in the extent to which individuals expect uncertainties to be controlled at the service encounter and in the attribution of lack of control to the service provider or nature.
Indicate whether the statement is true or false
Question 4Today's newspapers have lost their ability to offer the unique advantages to advertisers that they once didsuch
as geographic selectivity and timeliness.
a. True
b. False
Indicate whether the statement is true or false
Question 5Zooppa, a pharmaceutical company, started its business in 1850 . Its advertisements helped their drugs to grow in popularity and was well-known for a brief period. It had developed a logo and had made itself known by their symbol on all of its product wrappers. With reference to the era in which Zooppa was formed, Zooppa's advertisements would most likely be:
a. deceiving and filled with false facts.
b. patriotic and centered on consumption.
c. bold and carnivalesque.
d. creative and revolutionary.
Question 6Culture is the set of shared values and beliefs in a society.
Indicate whether the statement is true or false
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