When there is a unique market condition in a local market, what are international marketers apt to do?
a. Not market in that region
b. Use the national branded strategy
c. Localize the marketing campaign
d. Pause the marketing campaign until a new regime is in place
Question 2According to the UCC, which of the following is not one of the buyer's rights?
a. Reject defective goods that the seller cannot repair within a reasonable time.
b. Unilaterally cancel a purchase contract for any reason.
c. Revoke acceptance of goods if the buyer discovers defects.
d. Sue for breach of contract.
e. Retain the right to recover costs and expenses caused by a breach of warranty.
Question 3If the quota attainment ratio is low for the majority of channel members, the problem is likely to be:
a. Poor selection of channel members.
b. A low level of selling effort by the channel members.
c. Too many channel members.
d. Unrealistically high quotas.
e. A poorly designed channel.
Question 4Carrefour is the largest retailer in the world.
Indicate whether the statement is true or false
Question 5Marketing can help put consumers in a state of problem recognition and motivate them to start the decision process by attempting to create dissatisfaction with the ideal state.
Indicate whether the statement is true or false
Question 6If a company uses only one advertising agency, what does this mean for a decentralized organization?
a. Coordination
b. Expenses are greater
c. Myopic strategies should be incorporated
d. Affiliated marketing needs to take place
Question 7If the carrier has refused to pay a freight claim, then the claimant has _____ from the time the claim was disallowed to file for legal relief in the courts.
a. 10 days
b. 1 month
c. 2 years
d. 10 years
e. There is no time limit for pursuing freight claims in the courts.
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