This group is typically organized along product lines and provides the international marketer with complete marketing services.
a. Distributors
b. Enhancers
c. Channel motivators
d. Agents
Question 2For the effective negotiator, it is acceptable to give away any concession without getting something of equal or greater value in return.
a. True
b. False
Indicate whether the statement is true or false
Question 3Market density refers to:
a. The number of buyers in a geographic unit.
b. The absolute number of buyers per intermediary.
c. The ratio of dollar sales to number of buyers.
d. The ratio of retail outlets to wholesalers.
e. The number of intermediaries in a geographic unit.
Question 4Which of the following are not factors that influence counterfeiters' success?
a. Consumer factors c. Managerial Factors
b. Technology factors d. Distribution Factors
Question 5Ellen is driving down the road with the car's radio on. An ad for a new store is being aired as Ellen maneuvers through heavy traffic. Although Ellen enjoys shopping and is always interested in new stores, she pays more attention to her driving than the ad. In this scenario, Ellen has limited _____ to pay attention to the ad.
A) reasoning
B) ability
C) opportunity
D) felt involvement
E) cognitive capacity
Question 6The extent to which each of the two entities in a relationship is familiar with the other's ways of operating is:
a. cultural distance.
b. ethical distance.
c. social distance.
d. traditional distance.
Question 7Referent power is most successful in negotiation when the referents are aware that a counterpart identifies with or has an attraction to them.
a. True
b. False
Indicate whether the statement is true or false
Question 8If market geography and market size are both increasing, the average cost of serving buyers is sure to:
a. Increase.
b. Decrease.
c. Remain the same.
d. Cannot be determined with the information provided.
e. Increase at a faster rate than additional revenues.
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