Of the following situations, which would be the most appropriate for using a discontinuous/omnibus panel?
a. To gain insights into changes in consumers' purchases and attitudes
b. To determine if members of the panel switched brands from one time period to the next
c. To determine how consumers feel about two different product package by varying panel questions from one panel measurement to the next
d. To have a focus group moderator ask participants about their views on a new advertisement.
e. All of the above.
Question 2What type of research design should be used to obtain conclusive answers to questions such as why sales increase or decrease if we increase or decrease advertising, why one ad garners greater attention and recall than another, why 0.50 coupons make people buy the national brand versus the store brand?
a. Exploratory
b. Causal
c. Descriptive
d. Case Analysis
e. All of the above.
Question 3If a local Blood Bank wants to obtain demographic profile of its donors as well as their perceptions about the convenient locations provided by the Blood Bank. What type of research should it use?
a. Causal research
b. Experimental research
c. Basic research
d. Descriptive research
e. None of the above.
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