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victor.m.rojas2 victor.m.rojas2
wrote...
Posts: 513
5 years ago

Question 1.

Services have four distinctive characteristics that greatly affect the design of marketing programs. List these characteristics and briefly explain each.

Question 2.

The service outcome, and whether people will remain loyal to a service provider, is influenced by a host of variables.  Identify the eight categories into which these factors fall.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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bli14bli14
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Posts: 390
5 years ago
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