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CharW67 CharW67
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2 years ago
For most clients, the dependent variable of interest is sales, purchases, intentions to purchase, satisfaction, or some other variable that translates in some way to how customers regard or behave toward the company or brand.

▸ true

▸ false
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Marketing Research

Marketing Research


Edition: 9th
Authors:
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ShiRyu13ShiRyu13
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CharW67 Author
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Helped a lot
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Good timing, thanks!
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