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a8oobra a8oobra
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8 years ago
All of the following are accurate descriptions of the characteristics of advertising appeals, except which one?
A) Advertising appeals should be distinctive.
B) Advertising appeals must be meaningful.
C) Advertising appeals must be believable.
D) Advertising appeals with the most meaningful and believable benefits are to the best ones to be featured all the time.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
8 years ago
Worth the wait Hour Glass with Flowing Sand

Just confirmed your answer with a friend, it's right
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#3
8 years ago
PM me if you need more help
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