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debbyFlynn debbyFlynn
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7 years ago
Using ________, a partner company rents another company's brand name and transfers some of that brand equity to another product.
A) integrated branding
B) parity branding
C) co-branding
D) equity branding
E) brand licensing
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
Thanks for your help!!
courtneyrmcd
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Yesterday
Thank you, thank you, thank you!
Fleury
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2 hours ago
Helped a lot
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