Top Posters
Since Sunday
N
8
1
1
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
te3la te3la
wrote...
Go to Answer
Posts: 1737
Rep: 3 0
8 years ago
When Tylenol pain relief capsules were tampered with in 1982, resulting in the death of several consumers, the manufacturer pulled all of its products from store shelves, redesigned packaging to resist tampering, and reintroduced noncapsule forms of the product. This was very expensive for Tylenol to do, but the company knew that the reputation, meaning, and value that its brand name had acquired over time held financial value. Today, Tylenol brand medications have the reputation of being high-quality products. The reputation, meaning, and value that the Tylenol brand name has acquired over time is known as ________.
A) trademark
B) brand equity
C) brand personality
D) brand relationship
E) brand framework
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 157 times
2 Replies
Replies
Answer verified by a subject expert
yamyam
wrote...
#1
Top Poster
Posts: 645
Rep: 17 0
8 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

te3la Author
wrote...
#2
8 years ago
This helped me pass my test last Friday
New Topic      
Quick Reply
Bold
Italic
Underline
Strikethrough
Subscript
Superscript
Insert Math Equation
Font Name
Font Color
Align left
Center
Align right
Bullet list
Numbered list
Insert a horizontal rule
Insert a table
Insert a Quote
View source
Explore
Post your homework questions and get free online help from our incredible volunteers
  293 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Show Emoticons
:):(;):P:D:|:O:?:nerd:8o:glasses::-):-(:-*O:-D>:-D:o):idea::important::help::error::warning::favorite:
Related Images
  
 4671
  
 493
  
 1207
Your Opinion
Previous poll results: Who's your favorite biologist?