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bongua185 bongua185
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6 years ago
In a buying center, which employee would say, "Since I'm the one who actually has to use this product, you should listen to me?"
A) user
B) buyer
C) decider
D) gatekeeper
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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bukharifaranbukharifaran
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4 years ago
Yes
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