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debbyFlynn debbyFlynn
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7 years ago
Media buyers must bargain for ________, the locations in magazines and other print media that offer readership advantage.
A) consolidated services
B) preferred positions
C) program preemptions
D) bleed-throughs
E) closings
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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