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normie normie
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7 years ago
Which of the following is a research question assessing an ad's effectiveness in persuading consumers?
A) Do you have confidence in the brand?
B) How did the ad make you feel?
C) When you think of this brand, what qualities do you associate with it?
D) What stood out in this ad?
E) What did you like or dislike in the ad?
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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