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te3la te3la
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7 years ago
Which of the following is the primary measurement tool for assessing the effectiveness of direct-response communication?
A) likability tests
B) persuasion tests
C) inquiry tests
D) memory tests
E) single-source tests
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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