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normie normie
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7 years ago
Which of the following is NOT a research question assessing an ad's effectiveness in influencing consumers' cognition?
A) Did the ad engage your interest or curiosity?
B) Do you have a need for this brand or can it fulfill a need for you?
C) Did you read/watch most of it? How much?
D) What's the difference between Brand X and Y?
E) What did you like or dislike in the ad?
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
i REALLY appreciate this Upwards Arrow
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