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debbyFlynn debbyFlynn
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7 years ago
Which of the following could be a research question assessing an ad's effectiveness in enhancing consumers' perceptions of the brand?
A) What brand is being advertised in this ad?
B) Have you seen this advertisement?
C) Do you want to try or buy this product/brand?
D) What emotions did the ad stimulate?
E) What brand do you prefer?
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
Just got PERFECT on my quiz
TAT1238
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This site is awesome
sakoon
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Thanks
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