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Which of the following questions would most likely be asked in the output evaluation of a public ...

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Which of the following questions would most likely be asked in the output evaluation of a public ...

Which of the following questions would most likely be asked in the output evaluation of a public relations campaign?
A) Can we associate a change in product trial during the campaign?
B) How much and what kind of buzz are tweets generating?
C) What was audience knowledge of the brand before the campaign?
D) Has there been a change in repeat purchasing during the campaign?
E) What was the audience attitude toward the brand before the campaign?

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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7 years ago

This concept was killing me, makes a lot more sense

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