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Diana55 Diana55
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7 years ago
Which one of the following is NOT an appropriate objective for focus groups?
A) uncover unexpected consumer needs
B) understand how consumers talk about a product
C) generate ideas regarding new product ideas
D) project the quantity of a new product likely to be sold
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
wrote...
#3
7 years ago
Let me know if you need anything else
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