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Focus groups are a form of qualitative research. You hold 13 focus groups, all with the same type of ...

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Focus groups are a form of qualitative research. You hold 13 focus groups, all with the same type of ...

Focus groups are a form of qualitative research. You hold 13 focus groups, all with the same type of respondent. Given the large number of focus groups, which of the following is correct?
A) You cannot generalize the results beyond the small group of individuals who participated in the groups.
B) You can generalize the results of the groups to the broader population from which the focus group respondents were drawn

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Advertising Research: Theory and Practice

Edition: 2^nd

Author: Davis

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Ellington

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Lumpoti Author

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7 years ago

This is correct, voted with confidence

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Ellington

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7 years ago

Let me know if you need anything else

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