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Lumpoti Lumpoti
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7 years ago
Focus groups are a form of qualitative research. You hold 13 focus groups, all with the same type of respondent. Given the large number of focus groups, which of the following is correct?
A) You cannot generalize the results beyond the small group of individuals who participated in the groups.
B) You can generalize the results of the groups to the broader population from which the focus group respondents were drawn
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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#2
7 years ago
This is correct, voted with confidence
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#3
7 years ago
Let me know if you need anything else
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