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Home Q & A Board Other Fields Homework Help Business Marketing
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Diana55 Diana55
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7 years ago
Imagine that in preparation for a segmentation study, Mary identified 178 potential variables. She should incorporate all of these variables into the final questionnaire without any additional analysis.
A) True
B) False
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Lifesaver!
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