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Diana55 Diana55
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7 years ago
Imagine that you conduct a segmentation study for McDonald's. Individuals are assigned to different segments based on the percentage of all their fast food consumption which takes place at McDonald's in an average week. This would be an example of a segmentation based on ________.
A) psychographics
B) brand loyalty
C) motivations
D) product-related attitudes
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
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