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Diana55 Diana55
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7 years ago
Imagine that you conduct a segmentation study for McDonald's. Individuals are assigned to different segments based on the amount of fast food they consume in an average week. This would be an example of segmentation based on ________.
A) life stage
B) product-related attitudes
C) product usage
D) psychographics
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Lifesaver!
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