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matashola matashola
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7 years ago
Once a business has conducted a careful assessment of current business performance, market attractiveness and competitive position for each product-market a business wishes to consider over a 3- to 5-year strategic market planning horizon, the business can perform a _____ analysis to better understand the current position of each product-market and its performance.
a.   portfolio
b.   matrix
c.   profitability
d.   strategic
e.   offensive/defensive
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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7 years ago
So helpful
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