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Home Q & A Board Other Fields Homework Help Business Marketing
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matashola matashola
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7 years ago
Bob is performing a careful assessment of current business performance, market attractiveness and competitive position for each product-market his business wishes to consider over a 3- to 5-year planning horizon.  Bob is performing a _____ process.
a.   tactical marketing planning
b.   marketing mix planning
c.   strategic market planning
d.   strategic mix planning
e.   overall planning
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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#2
7 years ago
I'll take your word for it, thx
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