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Once a business has conducted a careful assessment of current business performance, market ...

Once a business has conducted a careful assessment of current business performance, market attractiveness and competitive position for each product-market a business wishes to consider over a 3- to 5-year strategic market planning horizon, the business can perform a _____ analysis to better understand the current position of each product-market and its performance.
a.   portfolio
b.   matrix
c.   profitability
d.   strategic
e.   offensive/defensive

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Market Based Management

Edition: 5^th

Author: Best

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matashola Author

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So helpful

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