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Home Q & A Board Other Fields Homework Help Business Marketing
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matashola matashola
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7 years ago
The strategic marketing planning process requires a careful assessment of current business performance, market attractiveness and competitive advantage.  Briefly describe what is involved in this assessment and identify three main factors for each.
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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matashola Author
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#2
7 years ago
I'll take your word for it, thx
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